The Complete Guide to Chatbots for Marketing

In the CTA, include any benefits the user will garner from using the chatbot. The goal here is to convince people they want to interact with the chatbot. Not only can they gain valuable information, but they’ll enjoy the process, too. While this might seem like a small thing, it can have a huge impact on your brand recognition and your customer support satisfaction rate. People want to hear from brands about matters that directly impact them.

It’s easy to learn the process and to refine your process when the technology is still in its infancy. While they might seem complex, chatbots are relatively easy to set up, monitor, and adjust. You can test multiple platforms to figure out what works best for your business, and you can tweak the messages you send your prospects based on feedback. The English soccer powerhouse Arsenal Football Club uses bots to engage with their audience while promoting their brand. The sports team is also a great example of timely content delivery and how you can use bots for more than just customer service.

Conversational bots serve as news feeds

Despite popular belief, you don’t need to be a technical wizard or programmer to get started with social bots. Sprout’s Bot Builder provides a variety of pre-built bot templates that make the process even easier. You can optimize your bot for customer care, shopping and leads.

What is chatbot and example?

Understanding Chatbots

Some examples of chatbot technology are virtual assistants like Amazon's Alexa and Google Assistant, and messaging apps, such as WeChat and Facebook's Messenger. A chatbot is an automated program that interacts with customers as a human would and costs little to nothing to engage with.

One survey reveals that 83% of online shoppers require support when shopping. These shoppers may need help navigating through your site and understanding products. What Is Chatbot Marketing They may also have queries regarding registration, payment, checkout, and delivery. First off, it is important to understand what exactly a marketing chatbot is.

Social media engagement: What it is and tips to improve it

While your customer support agents can forget and mix things up, chatbots are machines that seldom make mistakes. Businesses use chatbots to sell enhanced and additional services. In many cases, the first conversion is certainly not the last and it begins the start of a relationship.

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They’re easy to implement and monitor, especially if you’re already using Facebook as a marketing channel. Many consumers stop spending their money at establishments that offer poor customer service. Use this WhatsApp bot template to understand your customers’ satisfaction with your business, product, or service. WhatsApp chatbot template to help you get more leads for your Real Estate/Realtor Agency. Moreover, once you know user preferences, you can tailor bot notifications based on user preferences.

Build your own no-code chatbot today!

Previously, a large number of Facebook Page Messengers went unused. They need to be crafted with care to be such an easy and solid start. Otherwise, some of your clients may leave the chat emptyhanded, and may even discourage others from using it in the future. They can automatically offer help to those in trouble, present new and interesting features, offer guidance, fun quizzes, or schedule meetings.

  • They have the potential to make digital marketing truly practical as well as translate its effects and benefits into tangible reality.
  • Users can customize alerts, follow their favorite topics and players, and more.
  • You will also be able to collect some data on the potential customers that you can use later to promote your products and services.
  • Lara then matches customers with carefully selected potential partners based on the conversation.
  • But they are CONVENIENT, and if kept to the point, they will be praised by your customers.
  • You can customize it to allow customers to browse through products and even make purchases directly within the chatbot.

The best bots harness the micro-decisions consumers experience on a daily basis and see them as an opportunity to help. Whether it’s adjusting a reservation, updating the shipping info for an order, or giving medical advice, bots provide a solution when people need it most. Research from Forrester showed 5% of companies worldwide said they were using chatbots regularly in 2016, 20% were piloting them, and 32% were planning to use or test them in 2017. As more and more brands join the race, we’re in desperate need of a framework around doing bots the right way — one that reflects the way consumers have changed. As people research, they want the information they need as quickly as possible and are increasingly turning to voice search as the technology advances.

Chatbot Marketing: 11 Actionable Use Cases (With Examples)

To do this, you’ll need to look at the most common difficulties, questions, and concerns that your customers have for your business. You can do this by analysing the customer data you already have, sending out a customer survey and getting feedback from your customer operations team. They did this after providing customers with a short quiz that the chatbot then used to make recommendations. If the customer were satisfied after virtually trying the lipstick on, the bot would then direct them to the online shop to purchase. That doesn’t mean you should take away from the hands-on strategy your marketing team might use.

What Is Chatbot Marketing

WhatsApp is one of the biggest channels used for chatbot marketing. Add a Whatsapp Widget to your website or integrate a WhatsApp QR code in your overall business plan to attract and engage as many customers as possible. There is barely any social media platform where a chatbot cannot be used. Give it a shout-out on social media, include a CTA at the bottom of your blog posts, and make sure to mention the features and benefits customers will enjoy while using it.

Tip 10: Always Offer a Way to Exit the Experience

Through automated responses to user engagement, chatbots can help you segment website traffic. For example, you could have someone showing an interest in the pricing of something, which would be a warm lead. You could make the most of this by offering them more information and giving them the ability to make an order straight from the chat. This means that those users can resolve their queries quickly, which results in a positive user experience. If utilised smartly, chatbots will help to grow brand image, engagement, and trust.

For example, you can create a Messenger contact group of only those users who responded to your consultant welcome question. You can later retarget these people with a specific campaign designed to reengage them. You can use this chatbot as a standalone template for lead-generation or you can add it to another dialogue or template. With the input type set to email, it’s simple for them to reply quickly and accurately with their response. Another company who has taken full advantage of Facebook’s Messenger feature is Spotify.

  • Also, note that HelloFresh provides a variety of prompts to help guide the conversation from point A to point B.
  • Your customers are likely eager to receive your products and will be eager to check the transit status and stay up to date with delivery times and more.
  • With more options than ever before, buyers are increasingly making purchase decisions based on the customer experience over other key factors like price.
  • Enter the chatbot, which can engage a customer online and ask what it can do to help.
  • If not, then the chances they’re using Messenger are slim and any effort to develop a bot would be wasted.
  • But chatbots will not replace traditional marketing, rather, they will be an addition to it.

Provide light-hearted entertainment Let your chatbot show your brand’s sense of humour. The difficulty faced by the business was to answer all of them, especially the repetitive questions that came in at scale across all channels. Dubai Properties is a leading real estate master developer based in the United Arab Emirates. Sephora chose Kik as it was one of the most popular messaging apps at the time. The idea was to attract the younger crowd as their target audience.

What Is Chatbot Marketing